Intellectual Property in the Modern Economy

Welcome to the new world! If this is your first time hearing about "Intellectual Property" (IP) or "Copyright", where have you been?! But seriously, if you are a business in Singapore, you must take IP seriously. Your core business may be profitable without thinking about any IP considerations, but IP protection, management and strategy can definitely help you unlock and harness the full potential of your business - adding even greater value to your business, making your valuable business even more valuable. The best thing is that you are likely sitting on IP assets already in your company - you just don't know it's there.

So who am I trying to address in this post? Well let me give you a few examples -

• Are you providing goods / services through a mobile app? There is IP involved.

• Are you a social media influencer - constantly posting photographs and writing blogposts? There is IP involved.

• Are you a passionate photographer? There is IP involved.

• Are you a musician? Lyricist? Composer? There is IP involved.

• Are you the next YouTube star - making videos on a regular basis? There is IP involved.

• Are you in the F&B business - have your own secret recipies and your own branding? There is IP involved.

• Are you a website designer? There is IP involved.

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